If you’ve scrolled through social media recently, chances are you’ve seen someone taking an icy plunge into a tub or natural water body. What was once considered an extreme practice is now a mainstream wellness trend— cold water immersion therapy . But what’s behind its sudden popularity? And more importantly, does it live up to the hype? This blog dives into the science, benefits, and myths surrounding cold water immersion therapy, helping you decide if this trending practice is worth a try. Image Generated By AI What is Cold Water Immersion Therapy? Cold water immersion therapy involves submerging your body in cold water, typically between 10°C to 15°C (50°F to 59°F), for a few minutes. While it may sound uncomfortable, proponents claim it offers numerous health benefits, from reducing muscle soreness to boosting mental clarity. Why is It Taking Over Social Media? Social media has played a significant role in popularizing cold water immersion therapy. Videos showcasing people braving...
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